Interesting Story on Pitchfork about The Cloud Room

Anyone remember the buzz about The Cloud Room's "Hey Now Now"? For example, Donewaiting added the single to their podcast.

Radio Free Tobias is proud to declare it did not jump on this trendy bandwagon! Of course, those were the dark days before RFT existed. We probably would have missed it even if we did exist.

This story on Pitchfork I think perfectly encapsulates the music industry as we know it. It discusses all the different aspects of music promotion: MP3 blogs, independent radio stations, corporate radio, A&R folk, publicists, etc. A good read. Says a lot about the current state of affairs.

Sorry to keep throwing out links, but on The Cloud Room's myspace, they have a blog post about the feature, dated yesterday.

The success we've been having in Australia--radio, MTV, Rolling Stone, etc.--has proven that we weren't crazy; that a new label and band could in fact achieve succes in a country that required less money. So we'll continue pursuing US radio, head down under, expand to the UK and elsewhere, but most importantly we'll concentrate on the music (see new Sunlight Song demo).

Honestly, life is so damn short, it's important to learn from the past, but not to continue living in it.

It's a good song, anyways. Also, Pitchfork gave the LP it was on a 6.6, which is a pretty solid rating for something that was just 'thrown together' (this may also be a testament to how reactionary Pitchfork and music critics can be). WOXY also listed it as 19th on their top 97 albums of the year, which is pretty distinguished in its own right.

You can listen to Hey Now Now at the aforementioned podcast, or you can also listen to an abbreviated version on The Cloud Room's website. Or, you can stream it from the band's myspace

So many links! Make sure you click on them all!